Unconventional Wisdom About Conventional Wisdom Podcast #4 -Tonya McKenzie

In this episode, we're joined by powerhouse PR expert and master storyteller **Tonya McKenzie**, founder of Sand & Shores and LA County Commissioner. Tonya brings bold truths and battle-tested insights about public perception, media narratives, and why you *must* prepare for success—not just survival.

✨ **What you'll hear in this episode:**

* Why “prepare for the worst, hope for the best” is actually holding you back

* What happens when you *don't* plan for media attention or visibility (and how to fix it)

* The real reason AI won’t take your job—but someone else might

* How cheerleading taught Tonya a life-saving talent (literally)

* What media perception has to do with power—and your voice in it

* The difference between habitual complaining and actual problem-solving

* Why fear of success is more common—and more damaging—than we think

This episode is a powerful reminder that the best PR strategy starts with owning your story and building systems to handle the spotlight.

🎙️ Hit play, get inspired, and start preparing for the best.

If you enjoy the episode, like, subscribe, and leave a comment sharing your own piece of conventional wisdom you had to unlearn.